technology evangelism | product development | new media promotion | client cultivation | sales execution | project management | guerrilla philanthropy | suburban gastronomy

michael haverhals

Account management isn’t just about keeping your customers and keeping them happy. There’s more to it than setting your customer up with front row seats and bottles of French wine at dinner. It’s about growing the relationship by constantly assessing what more can be done to deliver more value to both sides; and making sure it gets done. Ideally over a nice Bordeaux.


Created nurturing campaigns for DoctorBase customers to help sales increase upgrades and establish a 12% conversion rate from freemium-to-premium services

Managed high-profile accounts while establishing AT&T’s first national client group for the Connected Communities organization in order to creatively address the needs of the nation’s 50 largest homebuilders/developers, & property managers across AT&T’s 22-state region

Led consumer marketing campaigns which increased service penetration by 31% & average-revenue-per-user by 9% in order to protect & grow AT&T’s share of over $100M in annual Connected Communities revenue

Implemented SBC’s (now AT&T's) first building-industry consultant group in San Jose and directed reliable network connectivity for all new commercial development in the Silicon Valley to orchestrate the needs of Fortune 500 businesses & commercial builders