technology evangelism | product development | new media promotion | client cultivation | sales execution | project management | guerrilla philanthropy | suburban gastronomy

michael haverhals


May 2010 – Current
DoctorBase, San Francisco, CA

Founded sales & marketing operations for healthcare SaaS startup growing client base through online marketing automation, international speaking engagements, and practice & society partnerships

Reduced customer acquisition costs 74% by evolving traditional direct-to-doctor marketing into one of the industry's first entirely web-based lead gen engines with a 22% conversion rate.

March 2009 – April 2010
LeadMarket, San Francisco, CA
Director of Business Development

Established business development operations for agency side of startup by developing social media marketing plans, search strategy, and traffic generation for new and existing clients

October 2008 – February 2009, San Francisco, CA
Director of Marketing (Interim)

Developed and implemented marketing strategies for email campaigns, search engine marketing, and blogger public relations resulting in 31% user growth and a 5x increase in web traffic for the academic social-networking website

October 2004 – September 2008
AT&T Connected Communities, San Francisco, CA
Senior Account Executive

Developed marketing strategies at business & consumer levels and collaborated closely with technical personnel to ensure the successful product launch of AT&T’s U-verse services

Evangelized VoIP, IPTV, & FTTx technology as an engineering liaison to the homebuilding industry, and explained the associated ANSI structured wiring requirements by creating a website that provided builders and subcontractors access to engineering requirements and equipment data sheets

Developed a website to provide a visual display of property information and metrics by regional area & for specific locations

Led consumer marketing campaigns which increased service penetration by 31% & average-revenue-per-user by 9% in order to protect & grow AT&T’s share of over $100M in annual Connected Communities revenue

Managed high-profile accounts while establishing AT&T’s first national client group for the Connected Communities organization in order to creatively address the needs of the nation’s 50 largest homebuilders/developers, & property managers across AT&T’s 22-state region

Negotiated contracts to secure exclusive marketing rights for a combination of VoIP, IP-Data, & IPTV services to 70,000+ single-family homes & multi-tenant residences in AT&T’s serving area

Streamlined property qualification procedures & client contracts by eliminating redundancies, clarifying entity relationships, and updating outdated language

June 2000 – October 2004
SBC Communications (now AT&T), San Jose, CA
Design Engineering Manager

Designed the network architecture for various telecommunication services while coordinating the physical construction and maintenance of the Metro Area Network through hands-on involvement with multiple labor groups & construction crews

Managed the scope & budget of concurrent projects by creating project plans, allocating resources, and performing cost analysis while meeting deadlines for time-sensitive projects

Worked with AutoCAD & Oracle software suites and programmed in SQL, HTML, & Basic while serving as the group expert on communications technologies

Implemented SBC’s first building-industry consultant group in San Jose and directed reliable network connectivity for all new commercial development in the Silicon Valley to orchestrate the needs of Fortune 500 businesses & commercial builders

Assumed control of over $2M in capital spending in order to redefine the organization’s approach to residential development in the Silicon Valley and resolved preexisting customer conflicts while negotiating the recovery of over $250k in previously unclaimed billing

May 1998 – June 2000
Adaptive Engineering Lab, Mill Creek, WA
Research & Development Engineer

Designed, prototyped, and tested specialty positioning products for wheelchair seating systems, including the creation of several product lines that resulted in a 19% increase in annual sales

Developed both production equipment & manufacturing processes for new products and frequently supervised on-site manufacturing facilities & personnel while also working closely with material suppliers and coordinating any necessary outsourcing to off-site production

Programmed onsite CNC machinery for CAD/CAM related manufacturing of parts and created specifications used to secure patents while also assuming responsibility for digital drafting, technical documentation, and archival of all product information


Golden Gate University, San Francisco, CA
Master of Science in Management of Technology

Graduated with honors

The BellHaves Implementation of a Voice-over-IP Centrex Service Offering
A business case analysis of three VoIP solutions for a fictional Regional Bell Operating Company

Music and the Internet: The Future of Recorded Music in the Digital Age
A commentary on the Social, Technical, Economic, & Political ramifications of the digitization of the music industry

Dordt College, Sioux Center, IA
Bachelor of Science in Electrical Engineering

Honors scholarship recipient
Engineering scholarship recipient

Purple Martin Writing Award honoree

A Rod Harmonic Analyzer
An R&D report on the design of a device capable of quantifying the qualitative characteristics of fishing rods