Face it – not every piece of technology is innately sexy.  There are occasionally products that, like the awkward girl from your high-school who stole the show at the reunion, need a little help reaching their full potential.  That’s why it’s crucial to accurately identify your product’s strengths so that you can play to them. Then you can set out to proselytize in order to rouse a level of technolust that goes beyond simple want.


e.g.

Developed marketing strategies at business & consumer levels and collaborated closely with technical personnel to ensure the successful product launch of AT&T’s U-verse services

Evangelized VoIP, IPTV, & FTTx technology as an engineering liaison to the homebuilding industry, and explained the associated ANSI structured wiring requirements by creating a website that provided builders and subcontractors access to engineering requirements and equipment data sheets